These utility articles put the answer to 21
common, time-consuming questions at your
fingertips! Use your library of Barry's insightful CNBC.com articles for marketing
to customers
before and after closing. Use the articles as a Third Party endorsement or present
them as your own.
Fed Moves and Mortgage Bonds – When
the Fed acts to cut rates, mortgage prices often get worse. It can be frustrating
to explain this time and again when your phone is ringing off the hook with
clients wanting a lower rate. This detailed article is complete with historic
charts that will show your customer why the market is reacting to rates in
a counter intuitive manner. These reports are provided in both Word and Adobe PDF format.
Bi-weekly Plans Make Good Sense – Help yourself explain and market the
Bi-weekly plan so you can assist your clients and earn additional income.
Avoid COFI Loans – Why COFI loans could be a bad choice for your borrowers.
Credit: Know the Score – A quick guide to credit scoring for your clients
along with some
little known tips on how to improve their scores.
Don’t Forsake Retirement for a Home – Why borrowers should not
cash in their retirement plans for a larger down payment.
Don’t Pay Points, Please – The real way to evaluate if points
should be paid, the results can be surprising. Impress your clients with your
knowledge of how to understand the future vs. present value of money.
Alternatives to Large Down Payments – Show your clients how they can
use their money
to create wealth and get better returns than plunking down a huge amount on
their home.
APR – Now you can finally explain APR to your clients and have them
realize it is completely meaningless. Stop those unnecessary calls.
Seller Contributions – This important tool can be complex for borrowers
and real estate agents. Sometimes they even think it is illegal. This article will help them better understand this strategy.
Timing Your Closing – Ever have a Refinance loan be short assets at
closing table? Borrowers typically don’t understand how interest is collected
and charged. This article will demystify the fact that you don’t save
any money by closing at the end of the month while explaining how interim interest
works.
No Closing Cost Loans and Trading Points for Costs – The full scoop
on how the no cost
loan works and detailed explanation of why borrowers should utilize it. You
will have a full breakdown on how to favorably compare it to regular cost loans.
This article will give you a huge selling tip on how to trade deductible points
for non-deductible closing costs.
Banks vs. Mortgage Companies – Is there an advantage to using one over
the other?
PMI Magic – Great tips on how to help your clients save years and monthly
payments. This should make easy to turn every 90 LTV opportunity into an application.
PMI vs. 80-10-10 – This article will help weigh the difference between these
two options.
Refinance With a Purpose – Make a difference in your clients lives by
helping fund their
children’s college expenses as well as creating wealth to help your client’s
retirement.
The Combo Loan – This unique approach offers borrowers a great alternative
when choosing an ARM or Fixed rate.
Can I Ever Pay This Mortgage Off? – Clients often are concerned that
when they refinance, they are starting a new 30-year term. This article offers
tips and explanations to overcome the objection.
Switching for Lower Rates – This article can be a great way to get help
on rate lock
renegotiations. Arm yourself with facts that will cause clients to stay with
you rather than
switch for a lower rate.
Weighing Fees Vs. Rate - This will prove to be powerful ammunition when you are competing
against a lender who is quoting low rates and higher fees.
Best of Both Worlds – A creative technique on how to benefit from a
15-yr amortization
without the higher payments.
APR Can Cost You – Some lenders advertise a low rate with high fees.
The APR will probably be lower than a loan with a higher rate and lower fees.
This article will help you show your clients why they should probably choose
the lower fee loan and disregard the misleading APR number.
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